He had one job.
Tor Teen suggested the author make a book trailer to help promote The Accidental Highwayman. All he had to do was sit down and talk to the camera about the origins of the book, or perhaps discuss the educational aspects of it, in order to capture the interest of the reading public.
One thing led to another, and the folks at Tor Teen began to wonder what had happened to the video. Then four videos arrived, and in none of them did the author sit down and talk to the camera about the origins of the book, or discuss the educational aspects of it. When asked why he hadn't just sat down as directed, the author claimed he hadn't been able to find a chair.
The idea was to capture some of the settings and atmospheres of the novel by visiting haunted forests and sunny sheep-flecked meadows of England. In general none of this went off quite as planned.
The next idea was to go indoors where it was nice and quiet and shoot a video there in the safety of the author's elegant writing room.
Ultimately the challenge of adventure proved too enticing and the sport of Extreme Reading was born. What makes a book more interesting? Peril.
If you like these book trailers you'll find a wide assortment over on BookReels, "the MTV for books".